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Number of Pages: 592 Weight: 2.5 pounds Binding: Paper Back Publisher: Pearson Education Edition: Dec 2006 ISBN: 027368826X ISSN: 9780273688266 Availability: To be delivered within 10 working days after payment date. Summary: The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
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