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Books by - William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

₦28,000

By William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

Product Code:1338548597

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