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The Marketing of Sport: by John Beech and Simon Chadwick
Price: N17500
Product Code: 1266482565
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Number of Pages: 592
Weight: 2.5 pounds
Binding: Paper Back
Publisher: Pearson Education
Edition: Dec 2006
ISBN: 027368826X
ISSN: 9780273688266
Availability: To be delivered within 10 working days after payment date.
Summary: The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.