Political Marketing (SAGE Library in Marketing): by Paul Baines
Price: N145000
Product Code: 1338829046
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Number of Pages: 1240
Binding: Hard Cover
Publisher: Sage Publications Ltd
Edition: Three-Volume Set ed
ISSN: 9781849207843
Availability: To be delivered within 6 to 22 working days
Summary: The importance and ubiquity of political marketing activities is profound and increasingly recognized, and this timely collection draws together the most influential writings over each phase of its development. Arranged and introduced by a pre-eminent scholar in the field, this comprehensive overview covers micro-level marketing topics such as advertising and market research, as well as more recent strategic marketing techniques such as market positioning and market segmentation. In addition to the canon, there is room to explore the key literature on emerging topics such as ethics and the negative side of political marketing, including, for example, the marketing of terrorist groups.
This three-volume set exists at the crossroads of political communication and marketing, and is an essential resource for libraries with holdings in business and politics.