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The SAGE Handbook of Social Marketing : by Gerard Hastings, Kathryn Angus, Carol A. Bryant
Price: N28500
Product Code: 1338822347
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Number of Pages: 468
Binding: Hard Cover
Publisher: Sage Publications Ltd
Edition: 1 edition (December
ISSN: 9781849201889
Availability: To be delivered within 6 to 22 working days
Summary: For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.