Price: N28300 Product Code: 1338550520 Add to cart
Number of Pages: 544 Binding: Hard Cover Publisher: Sage Publications Ltd ISSN: 9781847875051 Availability: To be delivered within 6 to 22 working days Summary: This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
Price: N28300