International Business: Theory and Practice : by Ehud Menipaz, Amit Menipaz
Price: N15000
Product Code: 1337003404
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Number of Pages: 632
Binding: Paper Back
Publisher: Sage Publications Ltd.
Edition: 1 edition (April 6,
ISSN: 978-1412903493
Availability: To be Delivered Within 6 To 20 Working Days
Summary: This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical issues and context of international business with the use of a range of examples, and cases and discussion questions drawn from around the world.