Price: N6800 Product Code: 1421325826 Add to cart
Number of Pages: 347 Binding: Hard Cover Publisher: Harvard Business Review Press ISSN: 9781591397823 Summary: Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.