Global Marketing and Advertising: Understanding Cultural Paradoxes: by Marieke de Mooij
Price: N11000
Product Code: 1338566937
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Number of Pages: 344
Binding: Paper Back
Publisher: Sage Publications, Inc
Edition: Third Edition editi
ISSN: 9781412970419
Availability: To be delivered within 6 to 22 working days
Summary: Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications.