Netnography: Doing Ethnographic Research Online : by Robert V Kozinets
Price: N27000
Product Code: 1339517421
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Number of Pages: 232
Binding: Hard Cover
Publisher: Sage Publications Ltd
ISSN: 9781848606449
Availability: To be delivered within 6 to 22 working days
Summary: This exciting new text is the first to explore the discipline of ‘Netnography’ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.