Drives and tasks in banking Marketing: by Leo Onyiriuba
Price: N12000
Product Code: 1340093454
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Number of Pages: 401
Binding: Paper Back
Publisher: NFS Data Bureau
Edition: 2009
ISSN: 978978089338
Availability: To be delivered within 4 to 6 working days
Summary:
Drives and tasks in bank marketing: makes concrete contributions towards filling the observed skills gaps in marketing, customer service, and relationship management in banking. It demonstrates that marketing, like any other business function, has tested practical principles that work for all organizations in real, service, and financial sectors of the economy.
The book expounds the practical issues, lessons, and solutions with which the bankers and the customers must contend, with suggestions on how to meet the mutual expectations and needs. It is enriched with market researches, empirical data, literature reviews, and theoretical analyses. This approach underscores the interdependence of theory and practice for the success of marketing.