Entrepreneurship and Small Business Magement: by Steve Mariotti and Caroline Glackin
Price: N9800
Product Code: 1369398469
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Number of Pages: 736
Binding: Paper Back
Publisher: Prentice Hall
Edition: First Edition
ISSN: 978-0135030318
Availability: Available within 8-12 working days
Summary: Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.