Crossing The Chasm:Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
Price: N5300 Product Code: 1334048670 Add to cart
Number of Pages: 256 Binding: Paper Back Publisher: HarperCollins Canada, Limited ISBN: 0066620023 ISSN: 9780066620022 Availability: Delivered within 10 working days Summary: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Price: N5300