Marketing: A Critical Introduction : by Chris Hackley
Price: N13000 Product Code: 1338551377 Add to cart
Number of Pages: 192 Binding: Paper Back Publisher: Sage Publications Ltd ISSN: 9781412911498 Availability: To be delivered within 6 to 22 working days Summary: This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.
Price: N13000