Advertising Creative: Strategy, Copy, and Design: by Thomas (Tom) B. Altstiel, Jean M. Grow
Price: N12500
Product Code: 1338558649
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Number of Pages: 368
Binding: Paper Back
Publisher: Sage Publications, Inc
Edition: Second Edition edit
ISSN: 9781412974912
Availability: To be delivered within 6 to 22 working days
Summary: Alstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics.
(Ginger Rosenkrans )
Strongly illustrative of concepts; easy to understand. A very practical approach. (Richard Baxter )
This text allows marketing students who are "creative" to be creative. (Keith Starcher )
The book contains good instructional materials with examples. A good step-by-step book. (Alexander Muk )