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Product Code: 1338558649
Alstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics. (Ginger Rosenkrans ) Strongly illustrative of concepts; easy to understand. A very practical approach. (Richard Baxter ) This text allows marketing students who are "creative" to be creative. (Keith Starcher ) The book contains good instructional materials with examples. A good step-by-step book. (Alexander Muk )
Availability: To be delivered within 6 to 22 working days