Product Code: 1309935167

A strong internet presence is an increasingly vital part of business success. Streetwise[registered] eCommerce walks small business owners through the ins and outs of building a profitable, effective cyber strategy.Readers will learn how to: create and manage an e-mail list; design a website; build an online community; and market and sell online.From the big picture to the nitty-gritty details, internet novices and seasoned web-users alike will reap the rewards of this accessible yet insightful guide to online business.

Aliza Risdahl was voted one of Newsweek's Top 50 People Who Matter Most on the Internet and is a leader in Internet marketing and entrepreneurship. Aliza founded the first woman-owned, full-service Internet company, Cybergrrl, Inc., and is the author of four previous books. She lives in Alaska.