Creating Powerful Brands:Aston University 'Branding' Bundle by Leslie de Chernatony
Price: N5930 Product Code: 1342786794 Add to cart
Number of Pages: 496 Binding: Paper Back Publisher: taylor & francis Edition: 4 edition (November ISBN: 1856178498 ISSN: 978-1856178495 Availability: To be delivered within 8 working days after payment date Summary: 'This is an excellent book. It is well written, perfectly structured, full of knowledge with an invisible power to professionally and artistically acquaint the reader to the world of brands. This book proselytized me to the art of branding with its dynamic context and polymorphic approach to create sensible and useful brands. I strongly recommend it for consultants, marketing managers, business managers, college professors and students'.
Price: N5930