Price: N1450 Product Code: 1265567652 Add to cart
Number of Pages: 140 Binding: Paper Back Edition: 3rd 2006 ISBN: 0-7494-4554-8 ISSN: 978-0-7494-7494-4554-6 Availability: To be delivered within 6 working days Summary: A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results.
How to Write a Marketing Plan makes the task much easier. This practical step-by-step guide shows you how to formulate a workable and successful plan.
Fully updated and packed with exercises to help you produce your own marketing plan, this new edition of a comprehensive workbook covers every angle, including:
carrying out a marketing audit;
setting objectives and the strategies to achieve them;
devising budgets;
Writing and implementing the plan.
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
Price: N1450