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How to Write a Marketing Plan

How to Write a Marketing Plan

₦1,450

Product Code: 1265567652

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results.

How to Write a Marketing Plan makes the task much easier. This practical step-by-step guide shows you how to formulate a workable and successful plan. Fully updated and packed with exercises to help you produce your own marketing plan, this new edition of a comprehensive workbook covers every angle, including:

  • carrying out a marketing audit;
  • setting objectives and the strategies to achieve them;
  • devising budgets;
  • Writing and implementing the plan.
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

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Availability: To be delivered within 6 working days

  • Number of Pages: 140
  • Size:
  • Weight:
  • Binding: Paper Back
  • Publisher:
  • Edition: 3rd 2006
  • ISBN: 0-7494-4554-8
  • ISSN: 978-0-7494-7494-4554-6

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