Preface to Marketing Management:Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues by J. Paul Peter
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Number of Pages: 272 Binding: Paper Back Publisher: McGraw-Hill/Irwin ISBN: 0073529966 ISSN: 9780073529967 Availability: To be delivered within 6 to 22 working days