Product Code: 1265632596

Communication, it is said, begins as early as child birth. Some even say before birth, communication has started. What is not disputed, anyway, is that communication is essential to our day-to-day life and living. Outside breathing, communication is the other thing man must engage in, irrespective of his position and location.

Each time man finds himself in a civil strife, the first cause is even a breakdown in communication. This goes to emphasis the importance of communication and the need for man to master it. If no one pays attention, the people charged with reaching out to others have no option than to be excellent communicators. This is where the Muslims come in. Allah, SWT, has given the task of communicating the message of Islam to Muslims and this message must reach the whole world. To do this, Muslims must be experts in the art and skill of communication. It looks simple, just to talk to people, but it is never that simple. The art of communicating is beyond just opening the mouth and pouring out whatever comes to mind. This is what makes this book very relevant to us all as Muslims.

The task of doing Da'wah is the task of communication. Each time we engage in Da'wah activities, we must be concerned about the effectiveness of the message we pass across because the level of effectiveness is what determines the success of the message