Product Code: 1382965528

Hello! My name is David Walonick and I'm a retired statistics professor from the University of St. Thomas in St. Paul, Minnesota. I originally wrote Survival Statistics for my students, but then realized how important the information was to everyone. If you're conducting a survey then you need to learn statistics. If you're marketing a product or service you need statistics. In fact, in just about every segment of our society it's important to understand statistics. Statistics has gotten a bum rap! Everyone can easily understand the basic concepts of statistical analysis. It's not like the old days where you had to memorize formulas and do a lot of arithmetic. Survival Statistics focuses on concepts... not formulas. Sure, the formulas are there for those who want them, but it's much more important that you know: - what statistic you need for a given situation. - how to interpret a statistic - how to make a statement with a statistic That's what Survival Statistics is about. It's written in plain English to teach you the concepts of statistical methods. It discusses important issues like validity, reliability, hypotheses, types of data, the basic statistical analysis techniques, and much more. It has everything you need to know to conduct a research project.