Advertising (SAGE Library in Marketing): by Chris Hackley
Price: N140000 Product Code: 1338559697 Add to cart
Number of Pages: 1312 Binding: Hard Cover Publisher: Sage Publications Ltd Edition: Three-Volume Set edi ISSN: 9781412934299 Availability: To be delivered within 6 to 22 working days Summary: The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.
Price: N140000