Marketing Strategy (SAGE Library in Marketing): by John Cadogan
Price: N240000
Product Code: 1338829984
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Number of Pages: 2456
Binding: Hard Cover
Publisher: Sage Publications Ltd
Edition: Six-Volume Set edit
ISSN: 9781848601178
Availability: To be delivered within 6 to 22 working days
Summary: These six volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new emerging marketing strategy landscape. The volumes also contain articles that provide a balanced perspective on the topics covered and allow readers to see how the various aspects of marketing strategy are all interconnected. This reference collection presents an up-to date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.