The Global Environment of Business: New Paradigms for International Management : by David W. Conklin
Price: N14000 Product Code: 1338194528 Add to cart
Number of Pages: 320 Binding: Paper Back Publisher: Sage Publications, Inc ISSN: 9781412950282 Availability: To be Delivered Within 6 To 20 Working Days Summary: This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm’s profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.
Price: N14000