Building Social Business:The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
by Muhammad Yunus
Price: N4000
Product Code: 1286920910
Add to cart
Number of Pages: 256
Weight: 5.7 ounces
Binding: Hard Cover
Publisher: PublicAffairs
Edition: 2010
ISBN: 1586488244
ISSN: 9781586488246
Availability: To be delivered within 8 working days
Summary: Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.
In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.