Advertising and Promotion: An Integrated Marketing Communications Approach : by Chris Hackley
Price: N11000
Product Code: 1338553417
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Number of Pages: 360
Binding: Paper Back
Publisher: Sage Publications Ltd
Edition: Second Edition edit
ISSN: 9781849201469
Availability: To be delivered within 6 to 22 working days
Summary: This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.