New Product and Services Development (SAGE Library in Business and Management) : by Hubert Gatignon
Price: N175000
Product Code: 1338890269
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Number of Pages: 1672
Binding: Hard Cover
Publisher: Sage Publications Ltd
Edition: Four-Volume Set edi
ISSN: 9780857020536
Availability: To be delivered within 6 to 22 working days
Summary: Edited by one of the world's leading authorities in the area, New Product and Services Development, a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.
Volume 1: Innovating New Products and Services: The Dimensions of Innovations
Volume 2: Orienting the Firm for Promoting Innovations: The Dimensions of Innovations
Volume 3: Organizing to Innovate: Adapting the Firm to Innovate
Volume 4: Launching New Products and Services: Marketing Innovations Effectively