eCFO: Sustaining Value in The New Corporation : by Cedric Read,Jacky Ross,Jacky Ross,
Price: N2500
Product Code: 1283668509
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Number of Pages: 184
Size: 9.3 x 6.2 x 1.1 inches
Weight: 1.8 pounds
Binding: Hard Cover
Publisher: Wiley
Edition: 1st edition (April 1
ISBN: 0471496421
ISSN: 978-0471496427
Availability: To be delivered within 6 working days after payment date
Summary: Soon every business will be Internet enabled and we'll all start dropping the "e" in "e-business." Everything we do is being affected: product creation, customer fulfillment, logistics, planning and, of course, finance. - Olli-Pekka Kallasvuo, CFO, Nokia
Among CFOs, there's a universal belief that either you can embrace the Internet, or be victimized by it. This is prompting finance functions to examine how they will transform themselves over time. CFOs have to address the short, intermediate, and longer term impact of the Internet on their companies. - Tom Meredith, Managing Director, Dell Ventures and former CFO, Dell Computer Corporation
Undoubtedly e-commerce will have a significant impact on the finance function. Increasing shareholder value in this market means growing the value of your intangibles; at P&G;that includes R&D,;marketing and people. - Clayton Daley, CFO, Procter and Gamble
The Internet will not wait - it's a cultural, not geographical, phenomenon. It requires substantial investment up front to gain scale fast. The opportunity will not last forever. We have to be represented in as many places, with as many products, as quickly as possible... We think our biggest challenge is one of execution in the face of insurmountable opportunity. - Warren Jenson, CFO, Amazon.com
CFOs of leading-edge companies in every industry are transforming themselves into eCFOs -- harnessing the power of the Internet to move beyond ERP, "blow up" their budget processes, apply new valuation techniques, and build new businesses. As traditional accounting functions change or disappear, redefining finance's agenda in an e-business world takes on a new urgency. Each chapter of eCFO: Sustaining Value in the New Corporation is introduced by a leading CFO. They, and the authors at PricewaterhouseCoopers, provide an invaluable guide to leveraging e-businees, offering strategies, tools, action plans and insight.
From the Inside Flap
"Finance will still exist in the future, but in a very different role... It will be a fascinating place to work because it will be... instrumental in creating whole new businesses..."--Stephen Hodge, Director of Finance, Royal Dutch/Shell Group
E-business is creating a powerful new finance role: the eCFO. Shaped by the huge impact of the Internet, the eCFO will act as an internal venture capitalist, opportunity seeker, and risk taker. Focused on the future, not the past, the eCFO will be a true strategic partner to the CEO -- anticipating industry trends, launching new enterprises, and managing investments as a portfolio of options.
Making the transition from CFO to eCFO promises to be exhilarating - and complex. It demands a host of new skills: Developing intangible assets. Valuing Internet businesses. Reinventing resource allocation. Building a "virtual" finance function. And more.
eCFO: Sustaining Value in the New Corporation - the sequel to CFO: Architect of the Corporation's Future - offers a practical, timely guide to mastering the enormous challenges facing today's corporate finance managers. Built around in-depth interviews with leading CFOs,case studies, best-practices, and independent research, eCFO is a road map to the future. In its pages, you'll find everything you need to add value and deliver results in today's e-business world.