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Product Code: 1413547081
“[M]arketing folks should learn to speak in left-brain terminology. The book is a good place to start lessons. Examples are well-explained and down-to-earth. As for managers, even the most logical and analytical types should be able to see the reasoning behind ‘marketing sense.’” (USA Today) “The Rieses are persuasive in their argument.... Entertaining and enlightening, this book has much for executives and managers at all levels to ponder.” (Publishers Weekly) “[The Rieses’] engaging arguments are presented in a simple-to-read format, and the examples are persuasive.” (Harvard Business Review)
Availability: To be delivered within 6 to 12 working days