War in the Boardroom:Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
by Al Ries, Laura Ries
Price: N3100
Product Code: 1413547081
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Number of Pages: 304
Weight: 13.6 ounces
Binding: Hard Cover
Publisher: HarperBusiness
Edition: 1st Edition (Februar
ISBN: 0061669199
ISSN: 978-0061669194
Availability: To be delivered within 6 to 12 working days
Summary: “[M]arketing folks should learn to speak in left-brain terminology. The book is a good place to start lessons. Examples are well-explained and down-to-earth. As for managers, even the most logical and analytical types should be able to see the reasoning behind ‘marketing sense.’” (USA Today)
“The Rieses are persuasive in their argument.... Entertaining and enlightening, this book has much for executives and managers at all levels to ponder.” (Publishers Weekly)
“[The Rieses’] engaging arguments are presented in a simple-to-read format, and the examples are persuasive.” (Harvard Business Review)