Africa Rising:How 900 Million African Consumers Offer More Than You Think
by Vijay Mahajan
Price: N5000
Product Code: 1322930940
Add to cart
Number of Pages: 288
Weight: 2kg
Binding: Hard Cover
Publisher: Pearson Prentice Hal
Edition: 2008
ISBN: 0132339420
ISSN: 9780132339421
Availability: To be delivered within 6 to 22 working days
Summary: Profit from the World’s Largest Untapped Market: Africa’s MORE THAN 900 MILLION Consumers!
“This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part of its portfolio.”
About the Author Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). The AMA has also instituted the Vijay Mahajan Award for career contributions to marketing strategy. Mahajan’s ten books include The 86 Percent Solution (Wharton School Publishing), which received the 2007 Book of the Year Award from the American Marketing Association.