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Number of Pages: 288 Binding: Paper Back Publisher: John Wiley and Sons Edition: 1st edition (July 13 ISSN: 9780470876411 Summary: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.