Price: N12000 Product Code: 1391165026 Add to cart
Binding: Hard Cover Publisher: South-Western Edition: 2nd ISSN: 9780030177422 Availability: To be delivered within 6 to 22 working days Summary:
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
Price: N12000