Marketing for Entrepreneurs: Concepts and Applications for New Ventures : by Frederick G. Crane
Price: N10200 Product Code: 1338562484 Add to cart
Number of Pages: 240 Binding: Paper Back Publisher: Sage Publications, Inc (September 16, 2009) ISSN: 9781412953474 Availability: To be delivered within 6 to 22 working days Summary: This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits.
Price: N10200