Corporate Communication: A Guide to Theory and Practice : by Joep Cornelissen
Price: N10000 Product Code: 1337006633 Add to cart
Number of Pages: 296 Binding: Paper Back Publisher: Sage Publications Ltd. Edition: ; Third Edition edit ISSN: 978-0857022431 Availability: To be Delivered Within 6 To 20 Working Days Summary: This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Price: N10000