Macromarketing (SAGE Library in Marketing): by Stanley J. Shapiro, Mark Tadajewski, Clifford J Shultz II
Price: N175000
Product Code: 1338889285
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Number of Pages: 1712
Binding: Hard Cover
Publisher: Sage Publications Ltd
Edition: Four-Volume Set edi
ISSN: 9781848607040
Availability: To be delivered within 6 to 22 working days
Summary: This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.