Encyclopedia of Sports Management and Marketing : by Linda E. Swayne, Mark Dodds
Price: N112000
Product Code: 1339423622
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Number of Pages: 1960
Binding: Hard Cover
Publisher: Sage Publications, Inc
Edition: 1 edition (August 8
ISSN: 9781412973823
Availability: To be delivered within 6 to 22 working days
Summary: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.