Entrepreneurial Genius:The Power of Passion
by Gene N. Landrum Ph.D.
Price: N7500
Product Code: 1358172809
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Number of Pages: 410
Binding: Paper Back
Publisher: Brendan Kelly Publishing
Edition: 2004
ISSN: 9781895997231
Availability: Within 1 to 4 weeks.
Summary: With humor and personal insight, the keys to entrepreneurial success are revealed in this portrayal of 12 of the greatest entrepreneurs of the 20th century. The 12 psychological characteristics needed to succeed in starting a new business are outlined, each exemplified by one of the chosen entrepreneurs. Iconic business leaders such as Henry Ford, Martha Stewart, and Hugh Hefner are presented as possessing premier examples of essential psychological traits, including the willingness to fail, a focus on perfectionism, and the need to listen to one's instincts. Included is a self-assessment exercise to help determine one's propensity for entrepreneurship and a time line to help keep new ventures on the right track.
About the Author Gene N. Lundrum, Ph.D. is the founder of the Chuck E. Cheese restaurant chain. He makes regular appearances on television and is a professor of management and entrepreneurship at International College. He lives in Naples, Florida.