Price: N18000 Product Code: 1337013462 Add to cart
Number of Pages: 528 Binding: Paper Back Publisher: Sage Publications Ltd Edition: Second Edition ISSN: 978-1849205719 Availability: To be Delivered Within 6 To 20 Working Days Summary:
The Second Edition of Marketing: An Introduction provides a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging students to practice and apply what they've learned. The book covers the marketing environment, making sense of markets and buyer behavior, the marketing mix, and managing marketing.
Price: N18000