Product Code: 1289314573

Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goal with your life’s action to create a powerful package called 'you'. Filled with easy-to-follow instruction and valuable tips on developing your personal brand, this 10ks of personal branding:

• Know thyself
• Know what you want to be known for
• Know how to be consistent
• Know how to accept failures as part of building your personal brand
• Know how to communicate your personal brand attributes
• Know how to create your own opportunities
• Know and master the art of connection
• Know that silence is not an option
• Know your expectations, not your limitations
• Know why you are doing what you are doing today and how it will shape where you headed to tomorrow.

These principles can change your life, give you focus, propel your career, and take you to a much greater place.

Kaplan Mobray is an acclaimed author, thought leader, career coach and motivational speaker on topics ranging from personal branding, leadership, networking, public speaking and success. His presentations have been described as a life-changing event. For more than fifteen years he has led corporate marketing, advertising, and brand development initiatives for Fortune 500 companies. Kaplan speaks to a variety of audiences, including professional organizations, colleges and universities, sales forces, and corporations. Through his seminars and best-selling book, “The 10Ks of Personal Branding” Kaplan provides real strategies for real results in making the connection between your personal brand and your life outcome. He has been featured on CNN, CBS, NBC, FOX, BET and shared his message to NFL players at the 2010 NFL Superbowl weekend in Miami.