New Venture Creation: An Innovator's Guide to Entrepreneurship
by Marc H. Mever and Fredrick G. Crane
Price: N10000
Product Code: 1369741715
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Number of Pages: 440
Binding: Hard Cover
Publisher: SAGE Publications
Edition: Second edition
ISSN: 978-1452257211
Availability: Available within 8-12 working days
Summary:
Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.