Business-to-Business Marketing (SAGE Advanced Marketing Series) : by Ross Brennan
Price: N11200
Product Code: 1338811065
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Number of Pages: 408
Binding: Paper Back
Publisher: Sage Publications Ltd
Edition: Second Edition edit
ISSN: 9781849201568
Availability: To be delivered within 6 to 22 working days
Summary: The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined:
Featuring updated case studies and a range of new examples
Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability
Extended coverage of Key Account Management
Online lecturer support including PowerPoint slides and key web links
Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.