Introducing Public Relations: Theory and Practice: by Keith Butterick
Price: N20500 Product Code: 1338477727 Add to cart
Number of Pages: 240 Binding: Hard Cover Publisher: Sage Publications Ltd Edition: 1 edition (February ISSN: 9781412921145 Availability: To be delivered within 6 to 22 working days Summary: This is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ‘day in the life’ examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works.
Price: N20500